Sasso Chicken Egg Production as Organic Eggs

A Project proposal

Prepared by:



Establishing the Business

In establishing the business for organic egg production using Sasso Chicken species, we need a good population to start with, probably about 100 to 200 chicks. After learning from the seminar; acquiring the stock population is the first step and then feeding them to reproductive maturity and feeding until they lay eggs all through out.

Stocking good quality feed for the chicks is a must. Getting them fresh everyday will be a chore.

The Location

The Materials and Equipment Needed

To start this project, I need the money to go the seminar at Feed Mix in Quezon City near the Quezon Institute and money to pay for the seminar. After which learning from it, money is again needed for acquiring and purchasing the eggs to start with. The parent lines are needed in establishing the stock.

Before purchasing the eggs stock, we must first design and build the housing for the chicks and stock as much as possible enough feed for the project. This would include rice palay, broken corn, broken soybean and rice bran (darak). Others would be available fresh, desiccated coconut meat (sapal ng niyog), kakawate leaves, ipil-ipil leaves, gabi leaves, kamote leaves, kangkong leaves, fresh kuhol (snails), oregano and siling labuyo and also soybean curd waste.

The housing also must be planned out before hand, the designs for the housing must be researched well and be large enough for the proposed population.


Income Potential

Cost and Operating Expenses

The operating cost when the egg laying production is in full swing would increase as the population increases to meet demands. Aside from fresh organic feed needed daily, it's the packaging for distribution would entail high costs. We should contract someone who would make egg containers by the dozen-capacity made out of recycled paper or other agricultural waste product and buy it from them in bulk. Before the operation comes to full swing, we would have stacked enough packaging material to augment demands.

An egg-grading machine is also needed in the full-scale operation. This machine will also sterilize the eggs before packing.

Feasibility Computation

Possible Problems and Recommendations

As I see it there wouldn't be any possible problems that might arise because the species is very sturdy and of good quality and if disease comes to them, there are organic methods to cure and avoid them. As long as the feeds remain organic and taken fresh daily there would be no problem

Marketing Strategy

We can successfully market this product by selling it as organic eggs free from artificial feed and antibiotics. The reason being the demand for such product is high and because of the untainted quality of freshness, the high priced egg would be ok for consumers. Consumers would not mind to pay higher for a high quality organic product as long as it's good for them.

A brand name is always essential and a logo that goes with it. We can market it to bakeries and restaurants to have a steady market. We can introduce them the product and give them a dozen eggs to sample for free and offer them at the same price of commercially grown white eggs (at 3 pesos per egg) and offer them that we deliver it to them in bulk. We can also offer to buy the egg containers in bulk as a recycling thrust.

We also can market our eggs to the wider consumers in the supermarkets and communities. Making retail outlets in nearby groceries near homes is a good thing or by establishing a mini palengke near the community would bring our high quality product closer to the homes. Still, we can offer the community to buy back the egg containers in bulk as a recycling thrust at 5 pesos per 20 containers.

We should make our steady market our valued clients. We must not increase our selling price in order to have a loyal client base.

The Future

In the future, we can establish more farms in adjacent towns to bring our product closer to all and cut down on transportation costs. Our market will expand and include hotels and resorts to our market. If we exceed our production quotas, we can include the National Capital Region as our market competing with other big egg farms.




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